Building-products supplier Eurocell has moved its Stoke branch to Unit 14 at Etruria Trading Estate, with a new windows and doors showroom.
The branch is on Etruria Way, with the company listing its postal address as Newcastle-under-Lyme, ST4 6JQ. The site has connections to the A53 and A500.
Eurocell says the move provides more space for displays, allowing installers and their customers to compare styles and configurations in person.

New branch and showroom
Luke Cleveland, area sales manager for Stoke, said: “We’re really pleased to move to a better location for our customers and to be introducing our streamlined branch format to the area, which helps busy tradespeople order and collect goods much more quickly.”
He said the showroom would allow installers to see products before specifying them for projects.
The relocation forms part of a nationwide branch investment strategy the company set out in 2024.
The branch’s published opening hours are 7am to 4.30pm from Monday to Friday and 8am to noon on Saturdays. It is closed on Sundays.
The branch details are available through Eurocell’s official page, linked below.
