Longton's campaign to become the UK's first Town of Culture has reached a significant milestone, with its official bid postcard now part of the permanent collection at National Museums Liverpool.
The postcard is one of more than 400 created by towns entering the national competition. It will form a lasting record of Longton's bid for future generations.
What the postcard celebrates
The design highlights what makes Longton distinctive. It references Walkers Nonsuch toffee, the Longton Pig Walk, and Jollees – the live music venue that hosted the World Professional Darts Championship between 1979 and 1985.
The postcard also showcases the town's world-renowned ceramics industry and the Gladstone Pottery Museum. The museum was recently ranked among the country's best by Time Out and hosts Channel 4's The Great Pottery Throw Down.
Support for the bid
Potter Keith Brymer Jones, who hosts the pottery show, backs the bid. Actor Toby Jones OBE also supports the campaign. His father, Freddie Jones, was born in Dresden.
Councillor Chris Robinson said the postcard "captures just a snapshot of what makes the town special – its heritage, creativity, community and pride".
What happens next
The shortlist for the competition is expected to be announced later this month. An interactive map showing all participating towns' postcards is available online.