The Staffordshire and Stoke-on-Trent Tourism and Hospitality Summit will return on Thursday 28 January 2027 at the bet365 Stadium. The event is expected to welcome more than 300 delegates from across Staffordshire and Stoke-on-Trent's visitor economy sector.
The summit will feature presentations and panel discussions covering visitor trends, destination marketing, customer experience and business growth. A dedicated trade exhibition will showcase products, services and innovations supporting tourism businesses.
Keynote Speaker and Programme
Karen Turton, CEO and Founder of Purple Story Group, will deliver the keynote address. With more than 30 years of operational hospitality and tourism experience, Turton has worked with destinations, attractions and tourism businesses across the UK. Her presentation will explore why people remain tourism's greatest competitive advantage, sharing practical insights on building engaged teams and fostering a culture that drives long-term success.
The summit will also provide the stage for the announcement of the shortlist for the 2027 Staffordshire & Stoke-on-Trent Tourism Awards.
Sponsorship and Support
The summit is sponsored by the Staffordshire Chambers of Commerce. Chris Plant, Deputy CEO of Staffordshire Chambers of Commerce, said the event brings the sector together to celebrate successes, share ideas and shape the future of the visitor economy.
Robin Hall, Staffordshire County Council's Cabinet Member for Economy and Skills, said tourism and hospitality are major contributors to the local economy, supporting jobs and creating opportunities for businesses.