Stoke-on-Trent's ceramics sector is demanding emergency government support to survive soaring gas bills, according to a new independent report commissioned by the city council. The 500-year-old industry, which powers innovation in aerospace, defence and clean energy, is facing a crisis despite showing growth in advanced ceramics and sanitaryware. Political and industry leaders say the sector deserves the same backing as other industries.
Gas powers 90 per cent of the ceramics industry in Stoke, but government support has focused only on cutting electricity bills. This mismatch is hitting firms hard. The number of ceramics companies in North Staffordshire has dropped from 137 in 2018 to just 123 in 2024, reflecting the pressure on the sector.
However, there is positive news. Advanced ceramics, sanitaryware and refractory products are actually growing, with turnover climbing since 2018. Supply chain businesses serving the Stoke ceramics sector pumped out 35 per cent more cash between 2018 and 2024. Council leader Councillor Jane Ashworth said ceramics isn't just about tableware – it is critical to defence, health and aerospace.
The independent report suggests that with proper government backing, Stoke's ceramics sector could create high-quality local jobs and become a world-class hub. Industry bosses and council leaders have united in calling on Westminster to recognise the strategic importance of the trade and provide the targeted support needed to secure its future.