Staffordshire and Stoke-on-Trent businesses are being invited to showcase their products in a new digital Christmas Gift Guide launched by Made in Staffordshire. The scheme, managed by We Are Staffordshire on behalf of Staffordshire County Council, is calling for applications from local makers, artisans, food and drink producers and manufacturers.
Made in Staffordshire is a free membership scheme for businesses that design, create and manufacture in the county. Since launching in April 2026, the scheme has welcomed more than 60 members.
What's included in the guide
The Christmas 2026 Gift Guide will showcase products ranging from artisan food and drink and handmade gifts to stylish homeware, clothing and experiences. The guide aims to help shoppers find gifts with a local connection while supporting the county's makers and independent businesses.
How to apply
Businesses that join Made in Staffordshire for free can be featured in the guide at no cost. To be featured, businesses must submit a high-quality product image, description, price and sales link. A range of promotional options are also available at discounted rates for businesses with larger budgets.
Applications close at midday on Monday 9 November 2026.
Robin Hall, Staffordshire County Council's Cabinet Member for Economy and Skills, said: "Made in Staffordshire is all about championing the brilliant businesses designing, creating and producing right here in the county. It's a fantastic opportunity for businesses to get their products in front of more people, while making it easier for shoppers to discover great local gifts this Christmas. There are just two weeks left to apply, so I'd encourage businesses to get involved and make sure they don't miss out."
Businesses can find more information and apply through the Made in Staffordshire website.